In an interview, Sotto explained why he chose to become CitiGlobal’s brand ambassador. He said that in getting endorsement offers, he takes it upon himself to study brands carefully because he knows that promoting them puts his credibility on the line. “I would like to think that many people believe not just because of my popularity. In all my endorsements, my credibility is put on the line. This is why I want to make sure that I review the products first before signing any contract,” he revealed.
He said that prior to agreeing to become CitiGlobal’s brand ambassador, he requested for a no-holds-barred meeting with its owners Gary and Beth To. The meeting proved to be a big turning point in his decision. “Mr. Gary and Beth To patiently explained to me what the company is all about and what it stands for. Marami kasi ngayong real estate companies sa Pilipinas kaya maingat talaga ako sa pagpili ng susuportahang kumpanya. Hindi kasi biro-biro ang halaga na kailangan para magkaroon ng property ngayon,” he said.
CITICLOBAL Realty & Development Inc.
CITIGLOBAL Realty & Development Inc. Founders with Bossing Vic Sotto
